Briefing   Product USP's Disease

Target analyses
With the focus on the challenges of each product we look for current perceptions . On and off line….
  Current perception    Desired persception

Goals    

Concept development
Creative and focus on results.
  Rational and emotional triggers in
1 message with a catchy design
(a hole in the communications - market))

Activities
  Execution of PR actions and new media
campaigns For head on target approach

Results (what good looks like)   Effectiveness Measurement:
Publications, measuring awareness, response measurement, online statistics