With the focus on the challenges of each product we look for current perceptions . On and off line….
|Current perception||Desired persception|
Creative and focus on results.
|Rational and emotional triggers in
1 message with a catchy design
(a hole in the communications - market))
||Execution of PR actions and new media
campaigns For head on target approach
|Results (what good looks like)||Effectiveness Measurement:
Publications, measuring awareness, response measurement, online statistics