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Briefing | Product USP's | |
Disease |
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Target analyses With the focus on the challenges of each product we look for current perceptions . On and off line…. |
Current perception | |
Desired persception |
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Goals |
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Concept development Creative and focus on results. |
Rational and emotional triggers in 1 message with a catchy design (a hole in the communications - market)) |
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Activities |
Execution of PR actions and new media campaigns For head on target approach |
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Results (what good looks like) | Effectiveness Measurement: Publications, measuring awareness, response measurement, online statistics |
